The project

January started with a bang here at HQ, simply due to annually scheduled events booked in our client calendars. Most notably and a personal favourite was Toy Fair at London’s Olympia, an event we have been attending for over 12 years.

This year we assisted the client as we have been for the last few years with AV media stand solutions. This involves collating and editing (often last minute and NDA content) for multiple brands and helping to deliver a Toy Fair exclusive launch. This year that exclusive was with Disney’s Lorcana and Ollie was booked to capture and create social content for a worldwide brand announcement across Disney social media channels. The timeline required editing on site and the pressure was on to deliver but with brand managers on hand, on set at the show and also standing by at 2am in the United States, everything went to plan.

Brief

  • Direct shoot

  • Capture content

  • Deliver content for media schedule

Roll call

  • Director, camera op & editor – Ollie Martin